Marketing
Transparency, Efficiency, Consistency
Our provided experience is based on the three words above: transparency, efficiency, and consistency. Below is a brief description of your experience through the first month.
Onboarding Meeting
Stage 1
Before any commitment, we conduct an initial meeting between the prospective client and our agent. This meeting serves as an opportunity to assess compatibility and capability without any obligation. If there is any doubt in our ability to preform, we will respectfully decline to proceed, ensuring no time is wasted for either party. During this meeting, we'll ask a series of targeted questions to thoroughly understand the current status of your business. This assessment helps us gauge whether we can meet your needs effectively. If the evaluation is positive, we will then proceed to secure both parties' interests through a Non-Disclosure Agreement (NDA). This NDA safeguards your financial details and marketing strategies while also protecting our agency against the unauthorized use of our proposed solutions.
Initial Audit
Stage 2
An initial audit is completed within 1-3 days, providing a comprehensive evaluation of your current marketing approach. This audit helps us identify the strengths of your existing strategy and pinpoint areas for improvement. We carefully analyze key factors including:
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Ad Spend
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Audiences Reached
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Click Through Rate
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Conversion Rate
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Cost Per Acquisition
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Cost Per Conversion
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Customer Brand Retention
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Impressions
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Interactions
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Keyword Ranking
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Platforms Used
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Reviews
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Target Audiences
Discovery Report
Stage 3
Following the initial audit, we compile a detailed discovery report that provides a clear consensus on the effectiveness of your current marketing strategy. This report is meticulously crafted, breaking down each metric to not only highlight areas where the performance may be lacking but also to explain the implications of these metrics on your overall strategy. Our goal is to ensure you have a complete understanding of our analysis. To facilitate a thorough review, we provide this discovery report as a comprehensive PDF packet. We take the time to walk you through each segment of the report during a dedicated presentation. This step ensures that you fully grasp the data and the reasoning behind each of our assessments and recommendations. Our approach is designed to empower you with the knowledge to make informed decisions about future marketing strategies.
Solution Meeting
Stage 4
The next step in our process is the solution meeting. In this critical meeting, one of our experienced agents along with a lead supervisor will sit down with you to discuss a range of tailored solutions. These proposed solutions will vary in terms of our level of involvement, designed to cater to the specific needs and goals identified in the audit. During this meeting, we present multiple strategic options, each with different degrees of agency engagement and corresponding cost implications. The more intensive the involvement required from our team, the higher the investment will be. This structured approach allows you to choose a solution that aligns best with your business’s budget and marketing objectives. We ensure transparency in explaining the benefits and potential outcomes of each level of service, empowering you to make an informed decision that best suits your company's growth strategy.
Phase 1 Plan Execution
Stage 5
During the execution stage, our commitment to delivering the best possible results for your business is demonstrated through constant due diligence and ongoing optimization of your campaign. As the campaign progresses, our team closely monitors performance metrics and market dynamics, enabling us to make data-driven adjustments. This process of continuous refinement ensures that your marketing efforts remain effective and efficient, adapting to changes in consumer behavior or competitive landscapes. Our proactive approach to campaign management involves minor, yet impactful tweaks that are designed to optimize your ROI and enhance overall campaign performance, ensuring that your marketing objectives are met with precision.
Progress Report Meeting
Stage 6
The progress report meeting is scheduled every 15 days for the duration of your engagement with us. This bi-weekly meeting is designed to keep you fully informed about the ongoing progress of your marketing campaign. We provide detailed updates on key performance metrics and other relevant factors that demonstrate the effectiveness of the implemented strategies.
Understanding that our clients have varying schedules and commitments, attendance at these meetings is entirely optional. We offer this as a valuable resource for those who wish to be closely involved in the monitoring of their campaign's progress. For clients who choose to participate, we ensure a thorough walkthrough of all developments, offering insights and explanations to help you understand the impact of our efforts on your business's growth. This consistent touchpoint not only fosters transparency but also allows for the timely adjustment of strategies to better meet your goals.
Phase 2 Plan Execution
Stage 7
During phase 2 plan execution, our focus shifts towards refining and enhancing the strategies that have been deployed. This phase is pivotal as it allows us to either continue with the proven tactics that are delivering results or make necessary adjustments based on the insights gained from the ongoing campaign and feedback from the progress report meetings. During this phase, if the data and outcomes from the initial strategies indicate the need for adjustments, we will collaboratively tweak the plan during our scheduled report meeting. This ensures that the marketing efforts are not only responsive to the changing market dynamics but also aligned with your evolving business objectives. If the existing strategies are performing well, our approach will be to maintain and scale these successful tactics to maximize your return on investment. This dual approach in Phase 2 ensures that we are constantly optimizing for the best possible outcomes, adapting flexibly to both the market conditions and your specific business needs.
The Experience
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